The Frame

Explorando el arte, el espacio y las historias detrás del marco


Modern Art Prints: What They Actually Are and How to Style Them at Home

Modern Art Prints: What They Actually Are and H...

Clara Bell

"Modern" is one of the most overused words in interiors, and one of the most confusing when you're shopping for art. This guide untangles the terminology, then gives you specific,...

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The Best Size Art Prints for Your Walls (With Real Room Examples)

The Best Size Art Prints for Your Walls (With R...

Miles Tanaka

Walk into almost any home and you'll spot the same mistake: a print the size of a placemat floating above a three-seater sofa. Sizing is the single biggest decision you'll...

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Why Nostalgic Art Prints Hit Harder Than Statement Pieces

Why Nostalgic Art Prints Hit Harder Than Statem...

Miles Tanaka

The bold abstract you bought eighteen months ago. Do you still actually look at it, or has it become wallpaper? Most "statement" art has a shelf life shorter than a...

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Watercolour vs Acrylic Art Prints: Which Actually Looks Better in a Living Room?

Watercolour vs Acrylic Art Prints: Which Actual...

Jasmine Okoro

Watercolour and acrylic art prints look like cousins on a screen and like distant relatives on a wall. One whispers, the other declares. Choosing between them isn't about taste, it's...

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Vintage, Retro, or Nostalgic? What the Labels Actually Mean for Wall Art

Vintage, Retro, or Nostalgic? What the Labels A...

Miles Tanaka

Walk into any art print shop and you'll find the same poster filed under "vintage" in one place and "retro" in another. The labels are used loosely, often interchangeably, and...

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Five Characteristics of Impressionism and How to Spot Them in Art Prints

Five Characteristics of Impressionism and How t...

Miles Tanaka

Impressionism is one of the most reproduced movements in the world, which means it's also one of the most badly reproduced. A flat, oversaturated print of a Monet looks nothing...

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Picture Frame Sizes Explained: Standard Sizes in CM, What Fits Where, and How to Measure Your Wall

Picture Frame Sizes Explained: Standard Sizes i...

Clara Bell

Most frame size guides assume you already know what fits your wall. You don't, and that's fine. This is the practical version: standard sizes in centimetres and inches, a tape...

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How to Choose the Right Picture Frame for Your Art Print (Without Overthinking It)

How to Choose the Right Picture Frame for Your ...

Clara Bell

Most frame guides give you fifteen variables to weigh and then tell you to "trust your instincts." That's not a framework, that's an abandonment. This guide gives you one default...

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How to Build a Gallery Wall That Doesn't Look Like You Guessed

How to Build a Gallery Wall That Doesn't Look L...

Miles Tanaka

Most gallery walls fail for the same reason: people pick the art first and figure out the wall second. Reverse that order and the rest gets easier. This guide walks...

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Poster vs Art Print: What's Actually Different and Why It Matters

Poster vs Art Print: What's Actually Different ...

Clara Bell

The terms "poster" and "art print" get used interchangeably by retailers who know exactly what they're doing. Behind the labels are real differences in paper, ink, longevity, and how the...

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XL vs Large Art Prints: Which Size Do You Actually Need?

XL vs Large Art Prints: Which Size Do You Actua...

Clara Bell

Most people buy art prints too small. They measure with their eyes, hedge their bets, and end up with a 30x40cm print floating awkwardly above a three-seater sofa. The fix...

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How to Choose Art as a Gift (Without Second-Guessing Yourself)

How to Choose Art as a Gift (Without Second-Gue...

Clara Bell

Giving art feels high-stakes. You want it to land, you want them to actually hang it, and you don't want to spend an hour staring at a checkout page wondering...

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Art Print vs Poster: Why the Difference Is Bigger Than You Think

Art Print vs Poster: Why the Difference Is Bigg...

Clara Bell

Most people use "poster" and "art print" interchangeably. They're not the same thing, and the gap between them shows up in your room every single day, in the light, on...

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Mother's Day Art Prints: A Gift Guide That Goes Beyond Flowers

Mother's Day Art Prints: A Gift Guide That Goes...

Jasmine Okoro

Flowers wilt by Wednesday. Chocolates last a week if she's generous, three days if she's not. Art, properly chosen and properly framed, hangs on her wall for decades and reminds...

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Framed vs Unframed Prints: Which Should You Actually Buy?

Framed vs Unframed Prints: Which Should You Act...

Jasmine Okoro

Most articles on framed vs unframed prints treat it as a style question. It isn't. It's a quality question, a longevity question, and increasingly a money question, because cheap framing...

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Picture Frames vs. Poster Frames: Why the Difference Matters More Than You Think

Picture Frames vs. Poster Frames: Why the Diffe...

Clara Bell

You spent £45 on a print you love. Then you put it in a £6 clip frame from the high street, and six months later the corners have curled, the...

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William Morris's Most Famous Bird Designs: From Peacocks to Strawberry Thief

William Morris's Most Famous Bird Designs: From...

Miles Tanaka

William Morris designed dozens of patterns over his career, but it's the bird designs that people remember. Peacock and Dragon, Strawberry Thief, and Bird sit at the heart of his...

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Stars, Moons and Meadows: William Morris's Fascination with the Night Sky

Stars, Moons and Meadows: William Morris's Fasc...

Miles Tanaka

Walk into any homeware shop today and you'll spot them: deep indigo prints scattered with stars, moons cradled in twisting foliage, all signed off as "William Morris" or "Morris-inspired". The...

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The Most Famous William Morris Designs and the Stories Behind Them

The Most Famous William Morris Designs and the ...

Jasmine Okoro

William Morris designed over 50 wallpapers and dozens of textiles between 1862 and his death in 1896, but only a handful became truly iconic. The patterns we still hang on...

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Arts and Crafts Movement Prints: The Handmade Aesthetic Your Walls Are Missing

Arts and Crafts Movement Prints: The Handmade A...

Miles Tanaka

The Arts and Crafts movement gave us some of the most beautiful, walkable-into wallpaper and pattern design ever made. More than a century later, its prints still hold their own...

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